An editor for every product
Mimir writes your product copy and audits your site every day. Nothing goes live without your approval.
Tools Mimir works with
- Shopify
- ikas
Your storeGets drafts ready to publish
- Claude
- Gemini
AI assistantsTracks your brand in their answers
- Meta
- TikTok
- YouTube
Search, ads and social mediaWatches your competitors and your visibility
- 5,000pages crawled daily, at most
- ~100rules per audit, free
“It never touches a live product without asking you. A figure that isn't in the source doesn't get through the gate. The final say is always yours.”
Demo with real data
See Mimir at work
Munin walks you through Mimir's modules, step by step, on the Nike store
An agent for every stage of the work
A catalog's work is never done: new products arrive, new markets open, search results shift. Mimir's agents take on that work step by step, from the first file to publication.
Catalog agent
Let Mimir write copy for a thousand products in your brand voice
It takes your Shopify or ikas file, maps the columns on its own and learns your brand glossary from your site.
In the language of each market you sell in, dozens of languages from German to Arabic. Arabic copy is written in Modern Standard Arabic suited to the Gulf and set right to left.
It catches the wrong language, untranslated text and figures that aren't in the source before anything goes live.
I uploaded Lunela's product file.
320 products, 14 columns. I mapped all of them and learned your brand glossary from your site.
- TRLunela Hassas Cilt Güneş Kremi SPF 50+ 50 ml
- ENLunela Sensitive Skin Sunscreen SPF 50+ 50 ml
- ARواقي الشمس لونيلا للبشرة الحساسة SPF 50+، 50 مل
Quality gate
- Language and script correct
- No unsourced figures
- No untranslated text
- Native-speaker read passed
SEO and GEO agent
Measure where you stand in search and in AI answers
Up to 5,000 pages, with about 100 rules. This crawl doesn't use AI, so it's free.
It puts the questions your customers would ask to them, then reports which brands come up in the answers and where you rank.
It sorts the issues it finds by severity and alerts you right away when something critical changes.
2,685
pages crawled · about 100 rules
Which sunscreen would you recommend for sensitive skin?
- Claude Lunela ranks 3rd
- Gemini Lunela isn't mentioned
New task
Critical14 product pages have no description
Sent to Munin
Munin
Approve from the notch
Running jobs, drafts waiting for you and critical SEO changes show up in the notch.
Follow long-running jobs from the lock screen and approve drafts right there.
A approves, R rejects. Nothing you haven't approved goes live.
Munin · Arabic copy
09:41
Mimir
12 products waiting for approval
The Arabic copy passed the quality gate.
Get started in three steps
- Share your product file and your site's address
- Mimir learns your brand voice, and you refine the guidelines
- Copy you approve goes to Shopify as drafts
Seven days free. No credit card required.
Ready to send to Shopify
- Drafts
- 12 products
- Language
- Arabic
- Quality gate
- Passed
- Backup
- Saved
Send as drafts
Grow the catalog without growing the team
Mimir takes on the repetitive part of the work. Where a decision is needed, it stops and asks you.
A tour of the Nike store
Monitoring, Catalog and Ads: three modules, one store
No account needed. About a minute, with real data from nike.com/tr.
Every day, without being asked
Mimir crawls your site once a day; when you open the app, you see what changed.
From German to Arabic, in dozens of languages
Your product copy is written in your customer's language, in your brand voice.
In your voice
It learns your brand glossary from your site, so a thousand products read as if one person wrote them.
Mimir's rules
Product copy, drafts and project memory stay on your computer. Site crawling runs on our servers every day; requests to the model go out from your own Claude account.
Your memory stays with you
The crawl runs every day
Frequently asked questions
What is Mimir?
Mimir is a desktop app that runs SEO, GEO and product catalog work for e-commerce brands. It runs on Mac and Windows and is made by London-based NaughtyDevelopment. To set it up, you download the app and connect your Claude account. It learns your brand voice from your product file and your site, then writes product titles and descriptions in English, Turkish, Arabic and dozens of other languages. Copy you approve goes to Shopify as drafts; for ikas it prepares the product file. A site crawl on our servers audits your site every day, tracking each page's status code, title, meta description, structured data and speed. For GEO it asks Claude and Gemini the questions your customers ask, and measures whether your name appears in the answers and who is ahead of you. Every text passes a quality gate before publishing, and nothing goes live without your approval. Most of your product data stays on your own computer. You can try it free for seven days. It is not related to Grafana's Mimir metrics database or to other products with the same name.
How long does setup take?
Install Mimir on your Mac or Windows computer and connect your Claude account; that's all. Site crawling runs on our servers, so there's nothing else to install. Once you share your product file and your site's address, Mimir learns your brand voice; you refine the guidelines once, and the first drafts come to you for approval.
What is GEO, and how is it different from SEO?
GEO (generative engine optimization) is the work of getting your brand mentioned in the answers AI assistants like ChatGPT, Claude or Gemini give. Its foundation is still SEO: a crawlable site and clear, accurate product pages. The difference is in measurement: Mimir asks Claude and Gemini your customers' questions and tracks whether your name comes up in the answers and who ranks ahead of you.
Which e-commerce platforms does it work with?
Shopify and ikas. For Shopify, it sends approved copy directly as drafts; for ikas, it prepares the product file, plus a separate Translations file for each language that has no column in the product file. SEO and GEO monitoring work on any site, whatever platform you use.
Which languages does it write in?
The language of each market you sell in: Turkish, English, German, French, Spanish, Italian, Arabic and dozens more. For Arabic, it uses Modern Standard Arabic for the Gulf, sets the text right to left and keeps a glossary of organization names. In every language, the copy goes through the quality gate, which catches the wrong language and figures that aren't in the source; English and Arabic get additional language-specific rules.
Is AI usage included in the price?
No. Mimir works with the Claude account you already use, and usage comes straight out of your account. SEO audits don't use AI, so they're free. If you connect a paid service such as Google Places yourself, that service bills you directly.
Where is my data stored?
Mostly on your computer. Product copy, drafts, AI visibility measurements, research results, project memory and the knowledge graph stay on your computer. Only site crawling runs on our servers, which is why it keeps going while your computer is off. Your account is stored there too: your email address, your plan and subscription details, and your connected devices.
Is the copy it writes actually usable?
Every piece of copy goes through a two-stage quality gate before it's published. First, a rule-based check rejects the wrong language, untranslated text and figures that aren't in the source. Then a second model, seeing those findings too, reads the copy the way a native-speaking editor would. You still make the final call; nothing you haven't approved goes live.